Tag Archives: Schmitt Marine Steering



To better clarify its company image, Schmitt & Ongaro Marine Products has renamed and rebranded to Schmitt Marine, with product line brands Schmitt Steering Wheels and Ongaro Marine housed within the top-tier umbrella. Tim Schmitt, president, made the announcement.

“Since Schmitt acquired Ongaro Marine in 2008, there’s been confusion in the marketplace as to the relationship between our products and our legacy company names,” said Schmitt. “The rebranding simplifies our image and better defines our product lines. It also provides a wider avenue from which we can evolve and grow our offerings in exciting, new directions.” Schmitt Steering Wheels will house the company’s stainless steel and polyurethane marine wheels. The Ongaro Marine brand will contain the wiper systems and horns.

Parallel to the company renaming is the introduction of a new series of logos. Fresh and clean, the main Schmitt Marine subtly incorporates the “S” and “O” from original company names. The secondary brands provide a distinct relational connection to the primary mark. Subsequent phases of the rebranding process will include a website redesign, updated literature, and other marketing and sales collateral.

What hasn’t changed is Schmitt Marine’s commitment to delivering on its brand promise of quality, innovation and value. The company manufactures a wide range of products for numerous OEMs worldwide, many of which are completely custom-styled and branded, as well as stock items for retail.


Welcome Aboard – Watson “Roby” Holland, VP of Sales and Marketing

Schmitt & Ongaro Marine Products, manufacturer of premium marine steering wheels, horns, wipers and other components for recreational and commercial vessels, has hired Watson “Roby” Holland as VP of sales and marketing. Tim Schmitt, president, made the announcement.

In his new role, Holland will create and implement a comprehensive marketing strategy for social media engagement, building brand promise and awareness, and expanding the company’s customer base. He will refine Schmitt & Ongaro’s sales processes and seek growth opportunities in new markets. Responding to OEM and end-user input, Holland will develop plans for product line expansion.

Holland brings extensive manufacturing sales experience in multiple industries to Schmitt & Ongaro. His past marine positions include global VP of sales and marketing for Ritchie Navigation where he introduced an industry-shifting safety program, as well as owner of Morse Diving International. Holland holds a bachelor of arts degree in business administration and management and an MBA from Curry College, and a certificate in dynamic work design from the MIT Sloan School of Management.

“Roby has a proven track record of developing strategies to refocus a company’s sales and marketing efforts,” said Schmitt. “Combined with his

leadership skills, his marine industry insight will be invaluable as we implement our growth tactics. We’ve very pleased to welcome Roby and look forward to his contributions to the future success of Schmitt & Ongaro.”

Contact Schmitt & Ongaro Marine Products, 1001 Ranck Mill Rd., Lancaster, PA 17602. 866-724-6488 (866-SCHMITT); Fax: 866-329-7679 (866-FAXSMSW). sales@schmittsteering.com. www.schmittongaromarine.com.