Tag Archives: Schmitt and Ongaro Marine Products

Welcome Aboard – Watson “Roby” Holland, VP of Sales and Marketing

Schmitt & Ongaro Marine Products, manufacturer of premium marine steering wheels, horns, wipers and other components for recreational and commercial vessels, has hired Watson “Roby” Holland as VP of sales and marketing. Tim Schmitt, president, made the announcement.

In his new role, Holland will create and implement a comprehensive marketing strategy for social media engagement, building brand promise and awareness, and expanding the company’s customer base. He will refine Schmitt & Ongaro’s sales processes and seek growth opportunities in new markets. Responding to OEM and end-user input, Holland will develop plans for product line expansion.

Holland brings extensive manufacturing sales experience in multiple industries to Schmitt & Ongaro. His past marine positions include global VP of sales and marketing for Ritchie Navigation where he introduced an industry-shifting safety program, as well as owner of Morse Diving International. Holland holds a bachelor of arts degree in business administration and management and an MBA from Curry College, and a certificate in dynamic work design from the MIT Sloan School of Management.

“Roby has a proven track record of developing strategies to refocus a company’s sales and marketing efforts,” said Schmitt. “Combined with his

leadership skills, his marine industry insight will be invaluable as we implement our growth tactics. We’ve very pleased to welcome Roby and look forward to his contributions to the future success of Schmitt & Ongaro.”

Contact Schmitt & Ongaro Marine Products, 1001 Ranck Mill Rd., Lancaster, PA 17602. 866-724-6488 (866-SCHMITT); Fax: 866-329-7679 (866-FAXSMSW). sales@schmittsteering.com. www.schmittongaromarine.com.




Schmitt & Ongaro Marine introduces a high-quality aluminum and polyurethane marine steering wheel with a price point that’s competitive with all-plastic models. The exceptional yet economical Torcello Lite by Stella provides a sure, solid command of the helm and fits with any boat décor.

The Torcello Lite is made to the same high, demanding standards for which the Stella brand is renowned. Boatbuilders can upgrade from a basic plastic marine steering wheel to this premium quality version, with minimal impact to the boat’s final cost.

The 13″ Torcello Lite features three satin silver or black anodized aluminum spokes with stylish cut-outs. The ergonomic grip is cowhide leather-textured black polyurethane with accent areas having the look of perforated leather. Its black center cap can be upgraded to chromed ABS for an additional charge. It has a plastic hub with a 3/4″ tapered bore.

Schmitt & Ongaro’s Torcello Lite has an MSRP of $89.95.

Stella is a line of polyurethane steering wheels by Schmitt & Ongaro. Known for its superior customer service, the company is the industry’s foremost maker of innovative and exceptional quality marine accessories.

Contact Schmitt & Ongaro Marine Products, 1001 Ranck Mill Rd., Lancaster, PA 17602. 866-724-6488 (866-SCHMITT); Fax: 866-329-7679 (866-FAXSMSW). sales@schmittsteering.com. www.schmittongaromarine.com.

Editor’s note: See the Torcello Lite and other fine Schmitt & Ongaro products at IBEX, October 4-6, Tampa, Florida, Booth 1813.




(Item No. Shown: PU051111-12)

In response to the need for ever-more adaptability in customization, Schmitt & Ongaro Marine introduces its Torcello 05 series marine steering wheel. Based on its highly popular and successful 03 and 04 versions, the new model provides the boatbuilder or owner an even wider range of creative possibilities to match and enhance a boat’s décor. 

The most striking feature in the 05 series is the choice of rich burl wood- or carbon fiber-finished wheel sectors. Custom color and wood tone matching is available for OEM with a minimum order.

Also new for the Torcello 05 series is the choice of silver, burl wood- or carbon fiber-finished trim sectors. Customers can select from black, brushed or polished spokes, and optional chromed inserts. Finishing off the choice of decoration is a chromed scallop or black plastic center cap.

The Torcello 05 series features a grip that looks and feels like fine leather. Ergonomic finger grooves and spoke connection points add to the wheel’s luxurious, yet solid hand feel.

The new polyurethane wheel features the same rugged construction that the Torcello name is known for. Measuring 14.2″ in diameter, the 05 series is the perfect size for a modern dash arrangement. It is available in 3/4″ tapered or optional splined hub.

The Torcello 05 series offers customers the ability to build the ideal steering wheel and maintain control over its final cost. It’s the perfect choice for premium powerboats, pontoons, wakeboard and ski boats.

The steering wheel has an MSRP starting at $225.

Contact Schmitt & Ongaro Marine Products, 1001 Ranck Mill Rd., Lancaster, PA 17602. 866-724-6488 (866-SCHMITT); Fax: 866-329-7679 (866-FAXSMSW). sales@schmittsteering.com. www.schmittongaromarine.com.



Boat owners shouldn’t have to sacrifice comfort for elegant styling in a steering wheel. With a gleaming stainless steel center spoke, ergonomic polyurethane grip and control knob, Schmitt & Ongaro Marine’s Model 724 Evo Pro wheel provides the best of both worlds.



Combining solid value with a luxurious appearance, the Evo Pro offers features owners expect in more expensive wheels. Cast 316 stainless steel construction ensures strength and durability. Molded to simulate fine hand-stitched leather, the poly grip contributes a plush look as well as optimal ease and handling.

Its contrasting combination of materials gives the Evo Pro a smart, sporty look, with a black hand grip, center cap and control knob setting off the high polish of the stainless steel. The control knob itself eliminates the need for hand-over-hand steering, allowing greater precision and control.

Easy to mount, the Evo Pro has a 19 mm (3/4″) tapered shaft and is offered in 343 mm (13-1/2″) and 394 mm (15-1/2″) wheel diameters. Schmitt & Ongaro thoroughly tests each of its stainless steel wheels and offers a lifetime warranty.

Contact Schmitt & Ongaro Marine Products, 1001 Ranck Mill Rd., Lancaster, PA 17602 USA. Phone: +1-717-431-2316; Fax: +1-717-431-2319.

E-mail: sales@schmittsteering.com.

Website: www.schmittongaromarine.com