Category Archives: News & Press Releases

TORCELLO STEERING WHEELS

POPULAR TORCELLO PU STEERING WHEEL NOW CE MARKED

When Schmitt & Ongaro Marine Products debuted the Torcello by Stella, the polyurethane marine steering wheel reset the bar for quality, customization and pure good looks. Now, along with NMMA certification, the popular component is CE marked (Conformitè Europëenne) to conform with EU safety, health and environmental requirements, making it even more attractive to European OEMs and distributors.

The three-spoke 14″ Torcello series is all about trim enhancements. By offering a wide range of customizations, the steering wheel can be tailored to match virtually any boat décor and style. Even the cap can be branded with the boatbuilder’s logo. Plus, it provides the ability to meet a set price point without sacrificing quality. The wheel is offered in three models; all come with a 3/4″ tapered or optional splined hub.

The 03 version is the stock Torcello wheel and is available with black, brushed or polished spokes, a choice of chrome or no spoke trim, and scalloped chrome or plastic cap. The 04 model adds more levels of trim enhancements, while the 05 offers a choice of burl wood or carbon fiber finishes on the wheel rim and trim sectors. For OEMs, Schmitt & Ongaro’s Torcello Elite is wrapped in hand-stitched marine-grade synthetic leather. Options and pricing are available by contacting sales@schmittsteering.com.

Contact Schmitt & Ongaro Marine Products, 1001 Ranck Mill Rd., Lancaster, PA 17602. 866-724-6488 (866-SCHMITT); Fax: 866-329-7679 (866-FAXSMSW). sales@schmittsteering.com. www.schmittongaromarine.com.

SCHMITT & ONGARO POSTS RECORD INTERNATIONAL SALES

Schmitt & Ongaro Marine Products, manufacturer of premium marine steering wheels, wipers, horns and related accessories for OEM and aftermarket, has posted year-over-year double-digit sales growth for its European warehouse. The growth is attributed to increased volume through distribution and the expansion of strategic OEM partnerships. Tim Schmitt, president, made the announcement.

Established in 2013, the warehouse in Dronten, the Netherlands enables Schmitt & Ongaro to respond to European customer needs quicker and at lower shipping costs than if coming from the US, especially on smaller orders. This has been particularly advantageous the past two years in combatting logistics backlogs the industry has seen. Additionally, the centralized location provides its rep group International Manufacturers Direct Sales the opportunity to promote products to its OEM customers that are seen regularly on iconic North American boat brands.

“Our brand promise of quality, innovation and value has really resonated within the European market,” said Watson “Roby” Holland, VP of sales and marketing. “These standards of excellence are something that boatbuilders can relate to as they choose premium components for their vessels.” OEMs and distributors interested in Schmitt & Ongaro Marine Products, including its CE-certified items, should contact sales@schmittsteering.com.

NEW – TORCELLO ELITE – Luxurious Leather Wrapped Marine Steering Wheel

Few things on a boat have the power to convey a sense of luxury as much as the steering wheel. The new Torcello Elite from Schmitt & Ongaro Marine does just that. Wrapped in hand-stitched marine-grade synthetic leather, it delivers a hand feel that matches that of a premium automobile.

Designed to be customized in quantity to match virtually any boat interior, the 14″ polyurethane Torcello Elite can be manufactured in an endless array of leather and stitching color combinations. The three thick aluminum spokes are available in polished or black anodized finishes to enhance the décor and a choice of attractive center caps are offered, including OEM-branded. It’s available with a 3/4″ tapered or optional splined hub.

Schmitt & Ongaro engineers partner with OEMs to design the Torcello Elite that best matches the boat model. Digital renderings provide visual confirmation to assist in the process.

Thoroughly tested, the Torcello Elite from Schmitt & Ongaro meets ABYC and NMMA standards; CE approval is pending. MSRP starts at $910.

Welcome Aboard – Watson “Roby” Holland, VP of Sales and Marketing

Schmitt & Ongaro Marine Products, manufacturer of premium marine steering wheels, horns, wipers and other components for recreational and commercial vessels, has hired Watson “Roby” Holland as VP of sales and marketing. Tim Schmitt, president, made the announcement.

In his new role, Holland will create and implement a comprehensive marketing strategy for social media engagement, building brand promise and awareness, and expanding the company’s customer base. He will refine Schmitt & Ongaro’s sales processes and seek growth opportunities in new markets. Responding to OEM and end-user input, Holland will develop plans for product line expansion.

Holland brings extensive manufacturing sales experience in multiple industries to Schmitt & Ongaro. His past marine positions include global VP of sales and marketing for Ritchie Navigation where he introduced an industry-shifting safety program, as well as owner of Morse Diving International. Holland holds a bachelor of arts degree in business administration and management and an MBA from Curry College, and a certificate in dynamic work design from the MIT Sloan School of Management.

“Roby has a proven track record of developing strategies to refocus a company’s sales and marketing efforts,” said Schmitt. “Combined with his

leadership skills, his marine industry insight will be invaluable as we implement our growth tactics. We’ve very pleased to welcome Roby and look forward to his contributions to the future success of Schmitt & Ongaro.”

NEW POWDER-COATED PRIMUS WHEEL

Depending on the boat it graces, the new powder-coated Primus steering wheel from Schmitt & Ongaro Marine Products can be tactical, race-inspired, sophisticated or rebellious. Made from cast stainless steel with a deep, rich, durable powder coated finish, the bold look instantly becomes the focal point of any dash and defines the style of the entire vessel. Black is the standard color, with others available upon request.

The powder-coated Primus is made using a unified investment casting surrounding an integrated steel ring. It’s so incredibly strong, it easily exceeds ABYC P-22 and ISO 8848 standards, and comes with a lifetime warranty for corrosion and structural integrity.

The marine grade 316L stainless steel is meticulously finished prior to powder coating. The result is a lustrous finish that’s impervious to weather, with little maintenance needed.

Available in 13.5″ and 15.5″ diameters, the finger-grooved rim of the Primus is thicker than most others—a generous 1–1/8″ wide. Combined with UV-resistant black Santoprene™ rubber inserts that show through the top and bottom of the wheel’s rim, it provides utmost control, and delivers all-day cushioned comfort. It’s offered in three spoke patterns: solid, slotted and slotted with matching Santoprene inserts.

Powder coated in the same attractive color as the wheel, the ergonomic control knob features corrosion-resistant glass ball bearings for trouble-free spinning. It’s mounted away from the outside edge of the rim to keep it from catching on clothing and gear.

The powder-coated Primus comes with a 3/4″ tapered shaft. Its center nut fits all standard marine steering systems.

Like all Schmitt & Ongaro steering wheels, the powder-coated Primus may be customized by OEMs. A range of Santoprene colors are available, and the knob or center nut can be engraved with the boatbuilder’s logo.

The 13.5″ Schmitt & Ongaro powder-coated Primus marine steering wheel is $710 to $787 MSRP; the 15.5″ model is $816 to $902.

Contact Schmitt & Ongaro Marine Products, 1001 Ranck Mill Rd., Lancaster, PA 17602. 866-724-6488 (866-SCHMITT); Fax: 866-329-7679 (866-FAXSMSW). sales@schmittsteering.com.

ABA RENEWS CONTRACT WITH SCHMITT & ONGARO FOR SS WHEELS

Supplying ABA members with quality SS marine steering wheels
for the past 19 years.

The American Boatbuilders Association (ABA) has named Schmitt & Ongaro Marine Products an exclusive supplier for stainless steel steering wheels, a position it has held since 1999. The contract is for three years and is a response to the company consistently providing the marine industry with exceptional products, service and support.

The ABA is the leading buying group for independent boatbuilders in the US. Through its members’ collective buying power, it negotiates access to high-quality components and accessories at competitive prices. The organization also functions as an industry voice, representing its constituents with suppliers, governments and related industry associations. Founded in 1992, its website is www.ababoats.com.

“I am pleased that ABA and Schmitt & Ongaro have renewed our agreement for three more years. Schmitt & Ongaro provide our members with high quality stainless steering wheels at competitive costs,” said Jay Patton, ABA president. “It’s been a successful relationship for all parties and we look forward to a successful future.”

Schmitt & Ongaro Marine manufactures a wide range of innovative and superior quality marine components and accessories. The company offers some of the strongest product warranties in the industry.

HUB EXTENSION ADDS 1.5″ TO SCHMITT & ONGARO POLYURETHANE WHEELS

Whether to increase leg room, optimize a standing position or provide added clearance for improved dash access and visibility, Schmitt & Ongaro Marine’s Aluminum Hub Extension is the solution OEMs and boat owners need. It works with any of the company’s polyurethane marine steering wheels, doubling the depth of the hub mounting space with an added 1.5″.

The Aluminum Hub Extension is simple to install. The wheel is removed and the durable, marine grade, black powder-coated collar bolted onto its place. Then, the wheel is repositioned and reconnected to the extension. All hardware is included.

Schmitt & Ongaro Marine’s Aluminum Hub Extension has an MSRP of $28.65.

For over 60 years, Schmitt & Ongaro has manufactured superior quality marine parts and is renowned for its robust product warranties. Its lineup includes steering wheels, horns, wiper systems, control arms and knobs, and accessories.

NOTE: This is an aluminum hub extension which must be utilized with an aluminum hub.

CAST STAINLESS STEEL STEERING WHEELS WILL LIKELY OUTLIVE BOAT

Quality craftsmanship and a feel of stability is immediately noticed when grasping a Schmitt & Ongaro Vision Elite or Vision FX marine steering wheel. Ideal for any boat, they’re attractive, yet incredibly strong and durable.

At home on the primary or secondary helm of a fresh or saltwater boat, the Vision Elite and Vision FX are cast from 316 stainless steel for low maintenance. Highly polished, they feature a classic three-spoke design with finger grip rims for control in wet weather or when steering one-handed. Available in 13.5″ and 15.5″ diameters, they have a 22° dish for ample dash offset and install on an industry standard 3/4″ tapered shaft for maximum rigidity.

The Vision Elite has an all-stainless steel knob mounted on a spoke for ergonomics and precision glass ball bearings for long-lived, smooth-spinning action. Likewise, the Vision FX is available with or without a stainless steel control knob with black cap and flange bearings. Both carry a lifetime anti-corrosion warranty.

Perfect for OEM or refit, Schmitt & Ongaro’s Vision Elite wheels have MSRP starting prices of $240.40; Vision FX wheels without control knob, $174.80, and with, $218.50.

Contact Schmitt & Ongaro Marine Products, 1001 Ranck Mill Rd., Lancaster, PA 17602. 866-724-6488 (866-SCHMITT); Fax: 866-329-7679 (866-FAXSMSW). sales@schmittsteering.com. www.schmittongaromarine.com.

PREMIUM QUALITY PU STEERING WHEEL SAME COST AS PLASTIC

THE TORCELLO LITE by STELLA

Schmitt & Ongaro Marine introduces a high-quality aluminum and polyurethane marine steering wheel with a price point that’s competitive with all-plastic models. The exceptional yet economical Torcello Lite by Stella provides a sure, solid command of the helm and fits with any boat décor.

The Torcello Lite is made to the same high, demanding standards for which the Stella brand is renowned. Boatbuilders can upgrade from a basic plastic marine steering wheel to this premium quality version, with minimal impact to the boat’s final cost.

The 13″ Torcello Lite features three satin silver or black anodized aluminum spokes with stylish cut-outs. The ergonomic grip is cowhide leather-textured black polyurethane with accent areas having the look of perforated leather. Its black center cap can be upgraded to chromed ABS for an additional charge. It has a plastic hub with a 3/4″ tapered bore.

Schmitt & Ongaro’s Torcello Lite has an MSRP of $89.95.

Stella is a line of polyurethane steering wheels by Schmitt & Ongaro. Known for its superior customer service, the company is the industry’s foremost maker of innovative and exceptional quality marine accessories.

Editor’s note: See the Torcello Lite and other fine Schmitt & Ongaro products at IBEX, October 4-6, Tampa, Florida, Booth 1813.

SEPA PAYMENTS NOW ACCEPTED

SCHMITT & ONGARO COMMITS TO EUROPE WITH SEPA PAYMENTS

Making it even easier for European customers to access Schmitt & Ongaro Marine’s quality marine hardware, the company is now accepting SEPA (Single Euro Payments Area) for remittance. In 2013, it established a warehouse in Dronten, Netherlands, to expedite order fulfillment.

SEPA is a payment integration initiative used to carry out cross-border financial transactions in Euros, regardless of the location within Europe. Easier, less expensive and more convenient than a bank wire, it’s especially helpful for those placing smaller orders.

Payment and orders are received and processed in Schmitt & Ongaro Marine’s US office. The Netherlands warehouse fulfills the order, cutting down on lead time and delivery cost.

Modern and efficient, the warehouse created a global standard for the company. Items that are not in stock, or custom-built by Schmitt & Ongaro Marine, are shipped from its US facility.

Schmitt & Ongaro Marine Products manufactures innovative and superior quality marine steering wheels, horns, wiper systems, control arms and knobs, and boat accessories. It offers exceptional customer service and some of the strongest product warranties in the industry.